IO Blocks
IO Blocks was the first toy system I designed for Guidecraft. It was inspired by the digital world and brings the pixelated language of vintage video games off the screen. It started with a simple concept, a 3” x 3” grid, with 1/2” by 1/2” squares. Through a process of adding curves and straight lines to this grid we developed 12 unique shapes that became the original blocks. This simple process has allowed us to add complexity while still keeping the integrity of the system. IO Blocks have been developed into a complex world with gears, slides, people, vehicles, and cows. I also worked on the IO Block Maker-Space which is an outline teachers and after-school programs can use to design and 3D print unique IO blocks with their students. IO Blocks was a finalist for the 2016 Preschool Toy of the Year Award (TOTY).
IO Block Marketing Video
This video was created by the marketing team at Guidecraft. It shows the basic concepts and user experience of IO Blocks.