Coral Connections
Coral Connections is a colorful, ocean inspired, building toy that I designed while working with Guidecraft. The toy is made of soft, pliable, recycled plastic and it teaches children about the beauty and complexity of coral reefs. These shapes were designed to be very open so children could interpret them in many different ways. There is no specific way to build with them but when combined the shapes form beautiful webs mirroring the interdependence of ecosystems. The structures expand organically growing radially rather than the traditional up and down linear growth of most construction toys. I was the primary designer on this play system and was responsible for the overall of idea and concept of the toy as well as technical details like how the pieces would be manufactured, the design of the joints, and material considerations.
Coral Connections Marketing Video
This video was creating by the marketing team at Guidecraft. It shows many features of the toy and its overall concept and usability.